Some projects are entrusted to us simply because they know us, and they know they can trust us.
Some projects come through tenders, others through trust. The FaceD project — a brand of HSC — came the second way: the sales director already knew us from his time at ALES Group. He knew, from direct experience, how we approach work and that we keep our commitments. And when that’s the case, you start halfway there.
The problem: cosmetics is complex
Cosmetics is anything but a simple product category: many products, different in features and formats, and above all articulated commercial levers — promotions that change, get updated, and can differ from customer to customer. The sales director had a clear need: give agents a tool to manage all these promotions, keep them updated, adapt them to the individual customer. And to do it all, above all, quickly.
What we built
It’s a world we know well, and that helped. Together we defined the real needs, set a budget sustainable for the company, and got to work. Within a single month we released the program: a tablet app, always with the agent, letting them manage promotions and updates right in the field, in front of the customer.
What remained
- A tool used every day by all the agents.
- Promotions managed and updated in real time, tailored to each customer.
- A project delivered on time and on budget.
But what we’re proudest of isn’t technical: it’s that a client trusted us, and that we repaid that trust. Meeting our clients’ requests is a challenge we love — all the more when there’s a story behind it that keeps going.
